New Tendency

Emerging Trends from Berlin

Text: Sören Zuppke, Photos: New Tendency Studio

NEW TENDENCY: the design studio based in Berlin, translating the principles of modern design into contemporary consumer goods.

Paying homage to the great Bauhaus movement, New Tendency develops products inspired by conceptual design, clear aesthetic, functional form and regional production. Their collection of furniture and accessories are created under the artistic direction of Manuel Goller and consist primarily of in house designs, as well as cooperations with selected designers and architects such as Clemens Tissi. New Tendency products are represented internationally with stockists situated in Berlin, Munich, Zurich, Copenhagen, London, Seoul and New York.

Clothes stand Hash
Lamp December Standard
Side table Meta
Side table Meta und Light Hash
Brass shelf Hold Brass
Shelving Click Shelf Brass
Light Yuhi
Storage Tilt
Chair Throne & Table Masa
(Left to right): Sebastian Schönheit, Manuel Goller, Christoph Goller)

Text: Sören Zuppke
Photos: New Tendency Studio